一夜涨20%!奢侈品巨头又提价,消费者一边骂,一边排队抢购
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<p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">继<span style="font-weight: bolder;">香奈儿、爱马仕</span>等奢侈品牌之后</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">LV</span>也于2月16日</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">迎来了2022年的“第一涨”!</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">而这已是LV近一年来第五次提价!</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143341_98012.jpg" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143342_98094.jpg" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">例如此前颇受欢迎的</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">中号NEVERFULL手袋</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">由1.2万元涨到1.44万元</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">涨幅达到20%</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">是此次涨价最高的品种之一</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">而在前几年</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">这款手袋的价格还在9000元左右</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143343_55538.jpg" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">据英文媒体报道,LV作为知名奢侈品集团LVMH的顶级时尚品牌,本周宣布提高价格,以应对制造成本上升和全球通胀。这一决定将影响全球LV包包、香水、配饰等产品的价格。</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">LV在一份声明中表示:<span style="font-weight: bolder;">“此次价格调整综合考虑了生产成本、原材料价格、运输成本和通货膨胀的变化。”</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">定期涨价</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">是奢侈品品牌维持“身价”的做法</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">近年来部分品牌涨价频繁</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">香奈儿</span>去年11月就曾涨价,今年开年部分款式再度涨价。过去3年,香奈儿部分产品价格涨幅高达60%。</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">今年1月,LVMH旗下的<span style="font-weight: bolder;">Dior</span>、<span style="font-weight: bolder;">Celine</span>也先后完成了2022年的第一轮涨价;<span style="font-weight: bolder;">爱马仕</span>同样于1月完成一年一度的涨价,丝巾等配饰涨价幅度在10%左右,热门手袋<span style="font-weight: bolder;">Lindy</span>的价格也涨到5.96万至6.53万元。</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">而近两年,开云集团旗下的<span style="font-weight: bolder;">葆蝶家、芬迪</span>以及历峰集团旗下的<span style="font-weight: bolder;">卡地亚</span>等品牌,也加入了定期涨价的行列,在提升自身品牌价值的同时弥补疫情造成的损失。</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">不过</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">消费者骂骂咧咧的同时</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">却又在排队抢购</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">上海、杭州、深圳、成都</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">等城市的奢侈品专卖店门前</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">依然大排长龙</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143344_80232.jpg" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/><em class="desc" style="color: rgb(155, 158, 163); line-height: 20px; text-align: center; display: block; font-size: 14px;">前滩路易威登店门前排队的顾客</em></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">LV涨价前的2月14日,有媒体记者在杭州大厦的LV专柜门口排队5分钟后才进入门店,店员小哥哥热情接待。当提出想看看老花LOOP和DIANE手袋时,小哥哥抱歉地说:<span style="font-weight: bolder;">“这两款都没有现货了,只能预订,等候时间6个月左右。”</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">经典款都没有现货了,为什么店里还是那么多人在买买买?“我们还有很多其他包款可以选择啊!还有饰品、围巾、香水。”小哥哥补充说,<span style="font-weight: bolder;">“我今天至少接待了几十位想要经典款的顾客了,但是很抱歉,只能等,上官网买也是等半年。”</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">多地网友都分享了</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">奢侈品门店排队的场面</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143346_40906.png" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143347_68603.png" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143350_41240.png" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143353_95149.png" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143354_92220.png" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">“这年头所有理财产品</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">都不如买包来的稳妥!”</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">有人表示自己2月6日刚刚买的包</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">仅10天就涨了20%</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">“奢侈品投资名不虚传!”</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143356_49222.png" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">有网友之前买的包</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">现在已经贵了快4000人民币</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">“上个月刚拿到手的包,</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">现在可以溢价20%出手了!”</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143357_46618.png" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">“这世上只有一种稳赚不赔的投资,</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">就是在涨价前买包!”</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">“基金经理们情何以堪,</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">真不如拿钱去买包包!”</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143359_20004.png" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143400_52020.png" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">关于<span style="font-weight: bolder;">“买奢侈品包是理财吗”</span>的话题</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">也引发网友热议</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143401_48980.png" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">多数网友</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">对买包理财表示不理解</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">包包买回来后就是二手</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">怎么可能保值?</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143403_15526.png" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">也有网友认为自己</span><span style="font-weight: bolder;">喜欢就好</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">那么,</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">买包真的能理财吗?</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">难!</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">记者</span><span style="font-weight: bolder;">走访</span><span style="font-weight: bolder;">部分二手店和消费者时</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">发现因</span><span style="font-weight: bolder;">受限于</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">品质品类、变现渠道、保存品相等条件</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">想靠买奢侈品“理财”其实很难</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">据业内人士介绍,<span style="font-weight: bolder;">有理财属性的物品首先要有变现渠道。</span>奢侈品专柜不会回收普通的二手商品,消费者变现渠道只有放上二手交易平台或卖给二手店铺。</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">如今,上海街头二手奢侈品店如雨后春笋般涌现,然而记者走访发现,<span style="font-weight: bolder;">绝大多数奢侈品进入二手市场几乎没有“保值”能力。</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">据介绍,即使选对了品牌,<span style="font-weight: bolder;">能“保值”“增值”的款式也非常有限</span>。业内人士以近年频繁涨价的香奈儿为例,该品牌专卖店销售的既有“经典款”也有“季节款”,经典款进入二手市场的价格会比季节款高得多。材料、颜色也对二手价格产生影响,该品牌的黑色牛皮质地搭配金色扣的款式价格会比其他颜色高得多,“如果是什么粉红、淡绿,购买时价格跟黑色差不多,二手价格能相差一半。”</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">即便如此,该品牌招牌的大号2.55手袋,几经提价后目前售价达到6.75万元。但即使保护得极好,进入二手市场目前价格也在4万元以内。</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><img class="content-picture" src="https://www.dfrlyy.com/zb_users/upload/2022/02/20220219143404_84002.jpg" style="border: 0px none; vertical-align: middle; max-width: 100%; margin: 0.6em auto; display: block;"/></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">被认为“保值”的“经典款”仍难保值</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;"><span style="font-weight: bolder;">而一些数字上看起来“增值”幅度颇大的二手奢侈品,事实上并不“保值”。</span>在巨鹿路上一家二手奢侈品店,一只原价不到10万元的爱马仕包,二手价格达到了17万元。但据介绍,尽管品牌从不承认“配货”,<span style="font-weight: bolder;">但要买到这只包还需要买入大量其他商品,实际总花销要超过25万元。</span></p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">“时尚从存在开始,就是给大众编织的一个美丽的梦,现在这个梦的美好程度急剧下降。”毕业于伦敦中央圣马丁学院和学习广告导演的双人时尚博主“AHALOLO”的话引起不少业内人士和消费者的共鸣。在他们看来,类似奢侈品具有“理财功能”这样的论调,吸引大批原本不属于奢侈品消费群体的年轻人,冲击年轻人的消费观念,<span style="font-weight: bolder;">“一个包的价格动辄数万元还要排长队、靠抢购,我们真的富裕到这种程度了吗?”</span>AHALOLO也直言这样的消费与所谓的品牌历史与文化无关:“不知道花这么多钱买社会上别人对你的认可度,这种虚荣心能维持多久。”</p><p class="one-p" style="margin-top: 0px; margin-bottom: 2em; padding: 0px; line-height: 2.2; overflow-wrap: break-word; font-family: "Microsoft Yahei", Avenir, "Segoe UI", "Hiragino Sans GB", STHeiti, "Microsoft Sans Serif", "WenQuanYi Micro Hei", sans-serif; font-size: 16px; white-space: normal;">另一方面,所谓“理财”“保值”带来的大批消费者,也让品牌更愿意生产销售已经成名的“经典款”而不是持续创新。香奈儿的2.55诞生于1955年,爱马仕的铂金包则设计于1984年。但只要维持这些产品的高价并不断吸引新的消费群体加入,这些产品就会被一再重复。近年来,许多奢侈品牌的“创意总监”被称为“产品经理”,<span style="font-weight: bolder;">设计能力和产品质量每况愈下,</span>AHALOLO戏称<span style="font-weight: bolder;">“品牌持续摆烂,在座都有责任。”</span></p>
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